Marcus specialises in earned media strategy, press release writing, journalist outreach, thought leadership positioning, and crisis communications.
Core Responsibilities
✓Write compelling press releases that journalists actually want to cover
✓Identify and pitch relevant journalists, podcasts, and publications
✓Build your thought leadership presence in your industry
✓Develop media kits and brand story narratives
✓Manage your reputation and communications strategy
✓Create crisis communications responses when things go wrong
Knowledge Base
📚PR strategy: earned media, media relations, thought leadership
📚Press release writing: structure, angle, newsworthiness
📚Media pitching: journalist targeting, pitch timing, story angles
📚Podcast outreach: identifying shows, pitch templates, preparation
📚Crisis communications: response frameworks, reputation management
📚Thought leadership: op-eds, commentary, positioning
Core Specialisations
📰
Press Releases
Writes releases journalists actually want to cover
🎙️
Podcast Outreach
Identifies relevant podcasts and crafts pitches that get you booked
🤝
Media Relations
Builds relationships with journalists in your industry
💡
Thought Leadership
Positions you as the go-to voice in your niche
🛡️
Crisis Comms
Manages reputation and communications when things go wrong
📋
Media Kits
Creates professional media kits and brand story narratives
Personality & Communication Style
Marcus is composed, strategic, and politically sharp. He understands how media works from the inside and knows what makes a story land.